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Downtown in Bloom


Imagine Downtown Asheville bursting into a vibrant tapestry of color and creativity—welcome to the "Downtown in Bloom" campaign! From mid-April through the end of May, our beloved Downtown transforms into a living floral canvas, where local businesses, culture, and community spirit come together in a dazzling celebration.

Window Wonders:
Picture this: every storefront window becomes a blooming masterpiece. Local retailers are turning their facades into enchanted gardens, each display more imaginative than the last. These living showcases not only add a splash of color to the urban scene but also invite visitors to wander and explore the heart of Downtown Asheville.

Bloomin’ Beverage Bonanza:
For the mixology enthusiasts, the "Best Bloomin’ Beverage Contest" is the place to be! Bars, restaurants, and cafes are shaking, stirring, and blending unique concoctions that capture the essence of the season. Social media buzzes with anticipation as the community votes for the most creative and delicious drink—a toast to local flair and innovative spirits!

Social Media Spotlight:
Keep your feeds fresh and fabulous as we feature the stories behind every petal and pour. From charming local florists to the dynamic businesses behind the window displays and beverage creations, our online community is buzzing with behind-the-scenes looks and exclusive profiles that bring you closer to the heart of Downtown.

Downtown After 5:
Mark your calendars for April 18 at 5 PM, when the evening transforms into a festival of art and nature. A live painter will capture the night’s electric energy on canvas, while a dedicated flower selfie station offers the perfect backdrop for unforgettable photos. Add live music, light refreshments, and a contagious sense of celebration, and you have the ultimate kickoff to a season of community and creativity.

A Campaign with a Cause:
Beyond the blossoms and buzz, "Downtown in Bloom" is all about rejuvenating Downtown Asheville—sparkling renewed interest, supporting local businesses, and enriching our cultural landscape. It's a spirited call to community engagement, uniting residents and visitors alike in a shared journey of art, nature, and lively urban charm.

Join us in this blooming celebration where every corner of Downtown Asheville is a petal in the garden of community, culture, and creativity!

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April 17

Cellicious: Wonderful Works for Cello and Piano

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April 18

Downtown After 5 | April